Graphic design has a lot to do with making information more attractive to people. For example, we are more inclined to visit websites that are visually appealing, right? Would you enjoy looking at a website that is text based with no graphics? The same goes with day to day things that we encounter. A company that does not have its logo placed on its business card looks dull, isn’t it? We enjoy going to malls and stores that are well decorated with colors and images, even with basic shapes or designs. In a restaurant, we would most likely order food from a menu that has an image of the food item itself.
In its simplest term, graphic design is the art of combining text and graphics as a means to presenting information. It aims that making information more attractive and appealing by adding graphics and design. Graphic design is almost always a key consideration when creating posters, signboards, newsletters, brochures, business cards and flyers. With so many businesses competing in every product and service category, the use graphic design can often be one of the winning factors. The ability to capture the attention of prospective buyers and the power of recall in their minds is what makes graphic design an art and science in itself.
Thanks to new emerging technologies, graphic design continues to evolve amazingly. The only limit is the imagination of the designer and concept creator. Graphic designers are highly paid professionals, mainly because companies are paying for their unique creativity in order to translate concept to image. Graphic designers are adept with the use of different techniques and methodology that acts as design tools for them when combining symbols, words and images to create the killer visual presentation.
Graphic design encompasses different forms of media and platform. It can be found in newspaper advertising, magazines, books and other printed paraphernalia. Graphic design is also involved in every TV ads and production. The World Wide Web itself is a huge arena for graphic designers to apply their crafts, as seen in corporate web sites, sponsorship pages and advertisement sections.
Even the simplest form of graphic design can leave a powerful and lasting impression. Companies invest a lot on graphic designers to create the best possible logo as this is the very symbol that would represent their entirety. Even product packaging that includes one form of artwork is important for them.
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